Market, trust, conversion, and security intelligence

Know what changed before it costs you.

ProofCairn watches competitor moves, pricing changes, conversion friction, exposed routes, weak headers, and trust signals that can stay hidden long after launch.

Competitor movesSecurity exposureTrust riskConversion friction
Live brief previewRisk level: watch
Competitor signalPricing page changed

Growth plan moved from trial-led CTA to demo-led CTA with annual discount emphasis.

Trust surfaceSupport links are uneven

Privacy, status, and support pages are not presented consistently across key routes.

Next moveProtect conversion

Update comparison copy, pricing objections, and trust links before more campaign traffic lands.

Get a free sample brief

Send your business site and up to 5 competitors or peers. We will review the public signals that matter and keep every check passive.

Competitor movesSecurity exposureTrust friction

No payment. No spam. A real first read within 24 hours.

PassiveAuthorized public checks only
24hrFirst brief turnaround
WeeklyMonitoring cadence
HumanReviewed before delivery

Different businesses have different weak points.

A SaaS product, a service business, a marketplace, and a content brand do not lose trust in the same way. ProofCairn reads the surface that matters for each one instead of forcing every company into the same checklist.

SaaS and apps

Pricing pages, login/signup surfaces, docs, status pages, account trust, and subscription exposure.

Services and agencies

Lead capture, proof, quote friction, reputation signals, contact paths, and regional competitor positioning.

Marketplaces

Trust boundaries, listings, seller/support surfaces, public policy gaps, and conversion confidence.

Content businesses

Indexability, authority signals, monetization paths, sponsor surfaces, and audience trust.

Watch the market. Check the trust layer. Fix what matters.

Start free. Add the recurring brief when it saves your team from manual competitor checks. Add the audit when trust, conversion, or security issues may already be costing you.

Recurring - Rival Briefs

Rival Briefs

Weekly competitor and peer monitoring for teams that need clear evidence of pricing, offer, launch, positioning, and availability moves.

  • Competitor pricing and offer changes tracked weekly
  • Product, plan, listing, access, or availability signals
  • New launches, positioning shifts, and market messaging changes
  • AI-assisted brief draft with action notes per finding
  • Manual review before delivery
  • Delivered to your inbox every Monday morning
Beta pricing$29/month or $59/monthAgency beta is $149/month for early operators
One-time - Trust and Security Audit

Trust Audit

A public-surface trust and security review for live businesses and launch-stage teams. We look for the small public signals that can weaken buyer confidence or point to a deeper issue a human reviewer should validate.

  • Security Exposure Engine for public routes, headers, robots, sitemaps, and sensitive-path signals
  • Redacted secret checks for exposed config, source maps, API references, and public files
  • Auth, admin, billing, docs, status, privacy, and support surface mapping
  • Attack-chain correlation that shows which weak signals become serious when combined
  • Mobile UX, Core Web Vitals, metadata, indexability, and conversion trust review
  • Plain-English remediation plan with evidence and safe manual validation steps
Starter trust review$79 one-timeAssisted reviews add deeper human validation for higher-risk flows

Security and trust are not only pre-launch problems.

A live product can carry old mistakes for months: weak headers, exposed files, confusing auth surfaces, forgotten debug routes, broken trust pages, or payment/support gaps. Start with a clear passive review, then go deeper only when the scope is approved.

Exposure map

Sensitive paths, source maps, API/docs references, admin/auth surfaces, and route-level trust signals.

Attack-chain view

Not just isolated warnings. We show which public clues become more serious when they appear together.

Safe by design

Passive GET/HEAD checks only, redacted evidence, and manual validation steps for anything that needs proof.

manual review

Deep Manual Security Assessment

Scoped manual security assessment for high-risk flows and remediation support.

Scoped quote
Scoped per engagement
  • Deep authorization testing
  • Business-logic abuse testing
  • Privilege escalation and multi-user boundary testing
  • Payment-flow abuse and race-condition testing
  • Session, token, and auth-state manipulation analysis
Request scope
mobile review

Mobile App Trust Review

Mobile app trust review for Android apps already live or preparing to launch.

$249 one-time
2-5 business days
  • APK manifest and permission review
  • Debuggable flags, backup settings, and deep-link checks
  • Hardcoded URL and secret detection
  • Exported components and API surface review
  • Mobile auth, session, and client storage assessment
Book mobile review

Sample briefs written for the people who have to act.

The point is not to drown you in charts. It is to show what changed, why it matters, what evidence supports it, and what your team should consider next.

Evidence first

Screenshots, route checks, public signals, and clear proof for each finding.

Context included

A SaaS product, service business, marketplace, content brand, and store are reviewed differently.

Clear next steps

Each brief separates urgent items, watch items, and things that do not need a rushed reaction.

Beauty and skincare

Bundle pressure is rising around entry-level skincare sets

A competitor shifted attention from single serum pricing to a discounted starter routine with free delivery above the bundle threshold.

View sample brief
Fashion and apparel

Competitor stock gaps created a short window for core sizes

Core sizes in a competitor's best-selling colorway appear constrained while sale messaging is still pulling traffic to the category.

View sample brief
Consumer electronics

Shipping threshold is doing more work than the product discount

A competitor paired a small accessory discount with a shipping threshold that makes mid-ticket orders feel safer and cheaper.

View sample brief
SaaS pricing and security

The pricing page got sharper, but the trust surface is doing the real work

A competitor paired annual-plan savings with visible security, status, and data-handling proof near the conversion path.

View sample brief
Service business growth

A peer made the lead path feel safer before the first call

A peer tightened the journey from case study to consultation, with stronger proof and fewer uncertain steps.

View sample brief
Marketplace trust and liquidity

Supply proof is becoming the trust signal buyers notice first

A peer made verified supply, response speed, and dispute handling more visible before users start a transaction.

View sample brief
Trust Audit and security exposure

The product looks polished, but the public surface still needs security cleanup

Public route, browser-policy, and auth-surface signals combine into a clear validation path before launch or scale.

View sample brief
Open sample report gallery

A simple workflow, with serious checks underneath.

01Capture

Send your business URL, competitor or peer URLs, and the categories, products, regions, or use cases you care about most.

02Monitor

We fetch public competitor pages and extract pricing, offer, launch, access, availability, and trust signals.

03Write

We turn the evidence into a clear brief with the changes that matter and notes your team can use.

04Deliver

A human reviews the report before it reaches you, so the final brief reads like work your team can trust.

Start with proof. Upgrade when the signal is worth keeping.

Request a free brief first. If the findings are useful, keep the weekly monitoring running or order a trust review for a deeper look at your public surface.

Safety scope: ProofCairn uses passive, authorized, public-surface checks only. No exploitation, brute forcing, token forging, destructive requests, privileged API calls, or form submission during automated scans.

Starter Beta

For solo merchants who want basic visibility on their closest rivals.

$29/month
  • Up to 3 competitors
  • Weekly Rival Brief
  • Price and promo tracking
  • Email delivery
  • 60-day change history

Agency Beta

For agencies and operators managing competitive intelligence across clients.

$149/month
  • Multi-client workspace
  • Client-ready reports
  • Recurring monitoring per account
  • Custom competitor sets
  • Priority review queue

Technical Trust Reviews start with the $79 Automated Trust Scan. Deeper security work is scoped first so authorization, access boundaries, and expectations stay clear.

Get a clear first read in 24 hours.

Send your business site and competitors. We will send back a real brief with findings, evidence, and practical next steps.